By Dawn Apuan, Regular Columnist.
What ONE food is your kryptonite?
You know the one I’m talking about.
The one that, after you’ve had a little, you have to have a little more…and a little more…and…
…then you realize you’ve eaten the whole thing.
Pringles? Potato chips? M&M’s?
For me it’s Chex Muddy Buddies or hummus with pita chips, depending on whether I’m in a sweet or salty mood.
Once I start, I don’t want to stop.
Have you ever thought about the places that provide free peanuts as you wait for your meal? Why do they do that? Well, peanuts are salty and delicious, making you eat more and more…which in turn makes you thirsty. But the drinks aren’t free. Genius.
Peanuts = Marketing.
Anyway, now that you’re craving your favorite weakness snack, what does that have to do with writing?
Can’t Stop Reading
Well, I first heard about salty peanuts learning how to write from Joe Sugarman. But in case you don’t like peanuts or can relate to your particular snack weakness more easily, that’s what I want you to think about every time you write.
Your writing should be like popping a can of Pringles, eating them one by one, until the entire can is GONE.
You do want people to read everything you write, right?
Right. So, make your writing as tantalizing as eating your favorite snack…You Just. Can’t. Stop.
Your writing becomes so powerful, it’s almost magical.
But how do you do that with words?
Well, I like to break it down sentence by sentence.
The job of your headline is to get people to read the first sentence. The job of the first sentence is to get them to read the second sentence. The job of the third sentence is to get them to read the fourth sentence, and so forth. You get the point.
That means that no sentence can be boring. Each sentence must have words that help the reader feel, visualize, and invoke curiosity. Transition words and open loops become very important. Transitions must flow easily from one sentence, or thought, to the next. And then by artfully employing open loops, your reader will naturally want to know what happens to close the loop.
One great way to utilize open loops is to begin a story in the present, and then jump backwards to fill the reader in. Just make sure the story in between operates like salty peanuts.
Have fun and enjoy snacking…I mean, writing.
Dawn Apuan is a business and mindset coach for moms, author, and motivational speaker. Former pastor and non-profit Executive Director, her mission is to empower moms to stay home to raise their kids by providing the tools and support to build a business with dependable income. Check out her free training, “How to Make Memories and Money at Home,” to learn how to start your own business at www.dawnapuan.com/training.